Sandy Hook Promise

Creating A New Urgency

From day one, we’ve been all in with Sandy Hook Promise.

Sandy Hook Promise’s success is a testament to the parents who have courageously summoned a reserve of strength to keep fighting after the loss of their children.

When we became the full-service digital agency for Sandy Hook Promise, a nonprofit established by the families of victims of the Newtown, Connecticut, school shooting and allied community members, the organization was four months old and just beginning to think about building a digital program. Now Sandy Hook Promise is a force advocating for safer communities and an end to gun violence.

By combining high-quality content with a strategy to balance heavy fundraising with lots of engagement, we’ve generated stunning results:

We’ve motivated more than 800,000 people behind a promise to do their part to protect children from gun violence.

In 2014, our first year on the job, we raised nearly $1 million online and grew Sandy Hook Promise’s audience to more than 400,000 email subscribers.

By the end of 2015, we nearly doubled online revenue to $1.7 million.

We’ve built a highly engaged and active list to support Sandy Hook Promise’s mission over the long term.


Our support has helped power Sandy Hook Promise’s congressional outreach and violence-prevention programs, which have reached more than 800,000 young people and adults in more than 1,000 schools and community organizations across the country.


Environmental Working Group

Let's Chat 202.525.7044

Washington, DC
650 Massachusetts Ave NW, Suite 505
Washington, D.C. 20001
Oakland, CA
555 12th St., Suite 500
Oakland, CA 94607
New York, NY
155 West 23rd St.
New York, NY 10011