Sandy Hook Promise

Creating A New Urgency

From day one, we’ve been all in with Sandy Hook Promise.

Sandy Hook Promise’s success is a testament to the parents who have courageously summoned a reserve of strength to keep fighting after the loss of their children.

When we became the full-service digital agency for Sandy Hook Promise, a nonprofit established by the families of victims of the Newtown, Connecticut, school shooting and allied community members, the organization was four months old and just beginning to think about building a digital program. Now Sandy Hook Promise is a force advocating for safer communities and an end to gun violence.

By combining high-quality content with a strategy to balance heavy fundraising with lots of engagement, we’ve generated stunning results:

We’ve motivated more than 800,000 people behind a promise to do their part to protect children from gun violence.


In 2014, our first year on the job, we raised nearly $1 million online and grew Sandy Hook Promise’s audience to more than 400,000 email subscribers.


By the end of 2015, we nearly doubled online revenue to $1.7 million.


We’ve built a highly engaged and active list to support Sandy Hook Promise’s mission over the long term.

SHP-examples

Our support has helped power Sandy Hook Promise’s congressional outreach and violence-prevention programs, which have reached more than 800,000 young people and adults in more than 1,000 schools and community organizations across the country.

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