Mike Reid, Associate Vice President
Mike Reid runs highly tailored and custom campaigns for a wide range of our clients, including launching state-of-the-art programs for Senate Majority PAC and Lt. Gov. Gavin Newsom in California. Relying on lessons he learned majoring in social psychology, Mike is at the leading edge of innovation in direct response and invented the “survey upsell,” which has since become a common best practice across our industry.
Prior to joining Anne Lewis Strategies, Mike spent five years working on campaigns across the country. As a finance director, he raised big money for candidates in both the House and Senate. He helped raise more than $13 million for Sen. Gillibrand’s reelection in 2010 and more than $3.4 million for Lois Frankel’s successful election to the House in 2012.
Mike knows budgets, finance plans and cash flow inside and out, backward and forward. He knows firsthand how important digital is to a strong finance plan and how essential accurate projections are to your cash flow.
Before the campaign trail, Mike worked as an admissions officer at Georgetown University. He graduated from Stanford University in 2007.